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March Madness: How to Crack Into Sports Management, Marketing & Entertainment

  • Miracle Theater 226 S Market Street Los Angeles, CA, 90301 USA (map)

Did you know California currently has 18 major professional sports franchises? Far more than any other US state. The sports industry is a large component of entertainment in Southern California. When you think about working in the sports industry, do you assume job positions are only available for a special privileged group or star athletes? Administrative roles in the sports industry are tough to land. Breaking through the glass ceiling can be even more difficult for women and professionals of color. In an effort to bridge the gap, LABIC, in conjunction with the Los Angeles Urban League Young Professionals, has curated an amazing professional development and networking event. With SoCal being home to a plethora of professional teams and athletes, two new football teams coming to L.A., the billion-dollar e-gaming industry, All Star Weekend 2018, and the 2024 Olympics, we thought it only appropriate to pick the brains of the people that make it happen!

On March 15th we will host “How to Crack into Sports Management, Marketing & Entertainment” at the historic and newly renovated Miracle Theatre in downtown Inglewood. Panelists from multiple industries within sports will share their journey and provide insight on how to navigate the sports world.

Panelists include:

Kristen Ingram – Head of Affiliate Marketing, NFL Network

Johnathan Franklin – Community & External Relations, LA Rams (Dorsey Don)

Jon-Devin Carrere – Managing Producer, Spectrum SportsNet Lakers & Dodgers

Jennifer Keurulainen – Director of Competitions, Special Olympics So Cal

Arielle Moyal – Marketing Manager, BDA Sports

Jaia Thomas – Sports Attorney

Jay Tucker - Executive Director, UCLA M.E.M.E.S.

Steve Wyche (moderator) – TV Host, NFL AM, NFL Network

Special Guest Performance by Singer Songwriter:

Nia Andrews


Sip & Sonder™ | Black Book LA | Blavity Media | Fusicology | WLM Financial | Western Regional Diversity Conference

Earlier Event: December 21